Visibility roles

A visibility role hides products — or their prices — for a chosen audience on a chosen set of categories. Build them in WooCommerce → Pricebook → Visibility roles.

Each role has three parts:

1. Audience

Match by roles and/or specific users:

• Roles — pick any WordPress roles, with ANY or ALL matching.
• Specific users — pick individual customers (matched in addition to the roles).
• MSRP Customer — a synthetic role that matches anyone with no pricing tier (retail customers, subscribers, guests).

An empty audience (no roles, no users) matches nobody. Roles-only, users-only, or both all work.

2. Categories

The same category-set control as tiers: All / Only selected / All except selected.

3. Hide action

• Hide Product — remove the matched products from the catalog for these users.
• Hide Pricing — keep them visible but show Call for Price (empty price).

Example: "price requires a tier"

Audience: MSRP Customer · Categories: Special Order · Hide: Hide Pricing

Retail/no-tier shoppers see Call for Price on Special Order items; anyone holding a pricing tier sees their price. This single builder replaces a dedicated "price requires tier" rule.

Per-user targeting and multi-account

Matching runs on the resolved pricing user, so a sub-account is treated as its parent. When you target specific users, pick the parent/primary account — its sub-accounts are covered automatically. See Multi-account.